Emotion, well-spent.

15Apr07

Erasure’s back

Child like love.

Yes. I know I work in advertising. It’s lovely. I get to spend millions and millions of bucks on celebrities, production values and foreign-shoots. It makes me feel good. Sad thing is that most of the time, it makes my viewers feel nothing. Then something like this comes along. Erasure’s new video for I Could Fall In Love With You.

A perfect example of a low-budget yet high-impact message. Mostly, we spend most on production values (and/or ourselves) and loose focus from human-values all together. Suddenly to forget that human-emotion costs nothing.

It costs nothing to make someone emote.
Like a child.

Beautiful song.

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